FRACTIONAL GROWTH HEAD
We build the strategy and client drives execution.
Our Approach:
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Understand the Business:
We dive deep into understanding your business context and ecosystem. Through a comprehensive analysis, we gain insights into your industry landscape, competitors, and overall market trends. By completing the Segmentation, Targeting, and Positioning (STP) framework, we lay the foundation for an effective growth strategy.
Determine North Star Metric and Analytics Frameworks:
We assist your team in setting up the right analytics frameworks to track key performance indicators (KPIs) aligned with your growth objectives. Together, we define the north star metric that serves as a guiding light to measure progress and success. By leveraging data-driven insights, we ensure a solid foundation for informed decision-making.
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Identify & Prioritize:
Through collaborative brainstorming sessions, we identify and prioritize relevant growth channels. Our focus is on building channels that can generate early traction without requiring significant investments. By aligning our strategies with your unique business goals, we ensure a targeted and efficient approach to drive growth.
Review and Iterate:
With the support of your team, who have a dotted line reporting to the Fractional Growth Head, we execute the growth plan. Throughout the process, we continuously review and iterate our strategies to optimize performance and achieve desired results. Our iterative approach allows us to adapt and refine the plan based on real-time insights and market dynamics.
