35+
Countries served
Product Marketing and Growth Consulting
We help apps and websites grow
Scale revenue with precision growth frameworks across acquisition, conversion, and retention.
Trusted by teams & brands
Our impact
Proof in numbers
A snapshot of depth and lift — the same rigor we bring to every engagement.
5+
Startups grown from $0 to $1M+ ARR
~$10M
Current monthly ad spend managed
We help you succeed
The only partner model that optimizes for your growth outcomes
We combine deep execution with leadership-level thinking across product, marketing, and analytics — so your roadmap and your revenue story stay aligned.
Team pedigree and experience
Individuals from premier engineering and MBA institutes with leadership and hands-on experience across growth functions.
Product first approach
Product-led growth strategies that prioritize durable loops over paid-channel dependence.
Data-driven execution
Analytics frameworks aligned to KPIs, with user behavior analyzed at acquisition-source level.
Product growth community access
Access to a broad pool of growth practitioners across sectors and specialties.
Our offerings
Your growth stack — strategy, execution, and instrumentation
Pick where you need leverage first; every engagement is scoped for measurable outcomes and clean handoffs.
Growth consulting
Our experts focus on your true profitability
Dedicated specialists who help you sustain profitability and grow revenue — with the same clarity-first rhythm you see on modern growth platforms.
Marketing strategy
Campaign architecture by segment, creative refresh cycles, and budget rebalancing tied to pipeline goals.
Pricing & packaging
Positioning, offer design, and unit economics so acquisition spend stays aligned with contribution margin.
Retention & funnel health
Journey analytics, activation metrics, and experimentation loops that lift conversion without guesswork.
Data-powered decisions
Dashboards and reporting rituals so leadership sees what’s working — and what to cut — every week.
Testimonials
What partners say about the work
Real outcomes from teams we've partnered with — from funnel health to revenue clarity.
By leveraging yes2growth’s performance marketing prowess, Innov8 has achieved great success on Google Search. The data-driven approach and strategic optimizations suggested by the team have resulted in a substantial boost in our online presence. We are immensely grateful for the expertise of the team and highly recommend them to any startup seeking to dominate the Google Search landscape. They have been very valuable in our growth journey.
Pankhuri Sakhuja
Business Head, Oyo Workspaces
Bizup has been able to unlock multiple organic user acquisition channels thanks to the strategic inputs by the y2g team. This has been driven by their ability to understand the core business model and its ecosystem, conduct user research and extract meaningful insights and run quick pilots. Their deep understanding of product analytics, impact estimation, prioritisation and conversion optimization has empowered our team to achieve tangible and sustainable results.
Suparn
Co-founder, Bizup
Wiingy owes a substantial part of its initial growth to yes2growth. Their specialised knowledge in website conversion optimization and performance marketing has been a game-changer for us. With their expert guidance in enhancing user experience, implementing effective CRO strategies, and leveraging performance marketing channels, we’ve witnessed remarkable improvements in our website engagement, lead generation, and ultimately, our bottom line.
Asit
Founder, Wiingy
Our entire product and business analytics stack was set up with support from the yes2growth team. It is a team of seasoned professionals with high expertise in this area. The precise data visibility has enabled easier and data-driven decision-making for our team. We have achieved significant growth in our paid subscriptions owing to the product interventions recommended by the y2g team. We are currently acting upon their insights on improving retention.
Krid
Co-Founder, FlowAccount
We have partnered with yes2growth to drive our D2C revenue growth. Their attention to detail helped us uncover discrepancies across data sources, hampering the proper optimization of campaigns. They drove growth for us from the 1st month itself. Their frameworks have enabled the right performance marketing strategy for our business and scale. This team will continue to deliver growth for us each month. Yes2growth is a true partner in driving measurable results.
Indranath
Founder, Kompanero
By leveraging yes2growth’s performance marketing prowess, Innov8 has achieved great success on Google Search. The data-driven approach and strategic optimizations suggested by the team have resulted in a substantial boost in our online presence. We are immensely grateful for the expertise of the team and highly recommend them to any startup seeking to dominate the Google Search landscape. They have been very valuable in our growth journey.
Pankhuri Sakhuja
Business Head, Oyo Workspaces
Bizup has been able to unlock multiple organic user acquisition channels thanks to the strategic inputs by the y2g team. This has been driven by their ability to understand the core business model and its ecosystem, conduct user research and extract meaningful insights and run quick pilots. Their deep understanding of product analytics, impact estimation, prioritisation and conversion optimization has empowered our team to achieve tangible and sustainable results.
Suparn
Co-founder, Bizup
Wiingy owes a substantial part of its initial growth to yes2growth. Their specialised knowledge in website conversion optimization and performance marketing has been a game-changer for us. With their expert guidance in enhancing user experience, implementing effective CRO strategies, and leveraging performance marketing channels, we’ve witnessed remarkable improvements in our website engagement, lead generation, and ultimately, our bottom line.
Asit
Founder, Wiingy
Founders & leaders
People behind the work
The leadership team behind every engagement — combining operator experience with hands-on execution across growth, product, and analytics.
Founder
Arjya Nathvani
Ex-VP Growth OYO | Airtel
XLRI | NIT
Arjya was heading the growth marketing function for India and SEA in his last role at Oyo as VP, Growth. In his previous roles, he served as Head, International Growth and Head, Product Growth, building app/web revenue channels from scratch and leading product-led growth initiatives.
LinkedInPartner
Meddhans Pratap Shahi
Ex-Pocket FM | OYO
IIT Kanpur
Meddhans is a growth marketing professional with extensive experience in user acquisition, retention, CRM, and performance marketing across MENA, SEA, and America. He has managed large budgets while driving sustainable CAC and ROI, and has hands-on expertise across ads platforms and attribution tooling.
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