ABOUT US
Yes2Growth is led by a team of highly experienced professionals with a cumulative experience of more than 40 years, having extensive knowledge across diverse industries. They take it as a challenge to place every company at the top of its game!
They also combine data-driven and first-principle approaches to analyse data and make decisions. By combining the two methods, they foster logical decision-making based on evidence and principles, rather than relying solely on assumptions.
Arjya Nathvani
Founder
Ex-VP Growth OYO | Airtel XLRI | NIT
Arjya was heading the growth marketing function for India and SEA in his last role at Oyo as VP, Growth. In his previous roles, he served as : Head, International Growth – Built the App and Web revenue channels in the international markets from scratch – Acquired 3M users powered by Referrals, Performance Marketing and Partnerships as the key growth levers and delivered $2.5M monthly revenue across SEA-ME in 6 months from launch. Head, Product Growth – Setup marketing technology stack for hotel and home-owners (supply) acquisition and retention and spearheaded product led growth initiatives on the consumer side.
Rohan Kumar
Growth Consultant
Ex-User Acquisition lead OYO | IITM
Rohan was leading online user acquisition for India and SEA in his last role at OYO, Growth. In his previous roles, he served as : Acquisition Manager, INSEA Growth – Managed budgets ranging from under $5k/month to $250k/month, on channels like Google, Meta, Programmatic, Affiliates, TikTok etc. – Built complete Referral journeys for OYO in all geos. Also built the inventory selection and management framework for referral programs. – Scaled paid User acquisition by 2.2x, 3x & 1.7x in India, Indonesia & Malaysia respectively. New CAC for these geos were 0.8x, 1.4 & 1.0x respectively US Growth Team – Setup complete CRM/Marketing automation journeys (Promotional, Triggered) for OYO US app. – Increased GMB output (local SEO) by 5x by optimizing the Call centre operations. – Worked on complete funnel optimisation to drive 1.3x higher conversion and 1.4x higher realization.
Nishant Kumar
Analytics & Data Science Consultant
Ex- Sr Manager Data Science OYO | Times Internet | FMS
Nishant was leading data science projects for Supply-side products in his last role at Oyo, Growth. In his previous roles, he served as Sr Manager – Growth (Data Science), OYO – Developed and deployed ML-based notification pipeline for patrons, which reduced churn rate of properties by 55% – Prepared audit framework and implemented on analytics events(GA, Moengage, Clevertap) which cut monthly operational by 40%. Analytics Manager, Times Internet – Created & automated accelerated dashboard for subscription cohort and reporting. – Prepared end-to-end analytics tech stack for trivia game app. Associate Consultant, iCRM – Conducted Usage & Attitude Study: To verify Cambodian Telco market segments on behavioural and attitudinal characteristics.
