ABOUT US
Yes2Growth is led by a team of highly experienced professionals with a cumulative experience of more than 40 years, having extensive knowledge across diverse industries. They take it as a challenge to place every company at the top of its game!
They also combine data-driven and first-principle approaches to analyse data and make decisions. By combining the two methods, they foster logical decision-making based on evidence and principles, rather than relying solely on assumptions.
Arjya Nathvani
Founder
Ex-VP Growth OYO | Airtel XLRI | NIT
Arjya was heading the growth marketing function for India and SEA in his last role at Oyo as VP, Growth. In his previous roles, he served as : Head, International Growth – Built the App and Web revenue channels in the international markets from scratch – Acquired 3M users powered by Referrals, Performance Marketing and Partnerships as the key growth levers and delivered $2.5M monthly revenue across SEA-ME in 6 months from launch. Head, Product Growth – Setup marketing technology stack for hotel and home-owners (supply) acquisition and retention and spearheaded product led growth initiatives on the consumer side.
Meddhans Pratap Shahi
Partner
Ex- Pocket FM | Oyo | IIT
Meddhans is a growth marketing professional with over six years of experience in user acquisition, retention, CRM, and performance marketing across MENA, SEA, and America. He has managed budgets exceeding $40 million, consistently driving positive ROI and sustainable CAC. With expertise in startup ecosystems, he has successfully solved 0-to-1 and 1-to-10 growth challenges. He is proficient in Google Ads, Facebook Ads, LinkedIn Ads, DV360, Apple Search Ads, TikTok, and Snapchat, and experienced in attribution platforms such as Branch, Singular, AppsFlyer, Firebase, and Google Analytics. An IIT Kanpur B.Tech graduate, he has led SEO and ASO initiatives to boost organic growth.
Nishant Kumar
Analytics & Data Science Consultant
Ex- Sr Manager Data Science OYO | Times Internet | FMS
Nishant was leading data science projects for Supply-side products in his last role at Oyo, Growth. In his previous roles, he served as Sr Manager – Growth (Data Science), OYO – Developed and deployed ML-based notification pipeline for patrons, which reduced churn rate of properties by 55% – Prepared audit framework and implemented on analytics events(GA, Moengage, Clevertap) which cut monthly operational by 40%. Analytics Manager, Times Internet – Created & automated accelerated dashboard for subscription cohort and reporting. – Prepared end-to-end analytics tech stack for trivia game app. Associate Consultant, iCRM – Conducted Usage & Attitude Study: To verify Cambodian Telco market segments on behavioural and attitudinal characteristics.
Sudhir Narwal
Senior Growth Consultant
Ex- Mindsahre | I-PAC | OneAssist | Oyo | IIT BHU
Sudhir Narwal is a Growth & Content Specialist with over 6 years of experience spanning B2B and B2C ventures, political campaigns, and international brands. He brings expertise in storytelling, SEO strategy, SEM, and content-driven growth, with a strong track record of leading teams and building narratives across regions and youth cohorts. A lifelong anime and manga enthusiast, he views opportunities in this space as a way to apply cultural intuition, data-driven thinking, and passion for impact.
