Problem Statement
High volume of low value deals and poor quality leads (low conversions) were coming
Our Approach
Funnel Analysis
Identified significant drop-offs in the sales pipeline.
Sales-Insights Loop
Audited sales call feedback to refine lead quality signals and optimize for Value-Based Bidding.
Strategy
Meta: - Turned on OTP verification for instant forms - Setup conditional flow in forms redirecting low value deals to self-serve website - Optimized for SQL after CAPI Implementation Google: - Optimized for SQL after Enhanced Conversions Implementation - Implemented Value Based Bidding to drive higher deal size - Budget allocation restricted to PMax and Demand Gen (which were contributing to lower quality leads)
Results
Increased high-value deals by 62% & Decreased CAC by 40% which gave us the efficiency & confidence to scale spends 2X