Scaled qualified lead volume by 10X across 7 MENA markets for one of the largest global logistics player, with only doubling ad spend

Problem Statement

No Proper Tracking — There was no clear visibility into which platforms, creatives, or audiences were actually generating account openings. Multiple Markets to Manage — Campaigns were running across 7 countries, each with different languages, competitors, customer behaviors, and market conditions. No Clear Market Positioning — There was no structured strategy to position the client against local and international competitors in each country. Messaging Was Too Generic — The campaigns relied on broad discount-focused messaging and didn't address the specific needs of importers, exporters, or growing businesses. Creative Production Was Slow — Creating high-quality creatives for multiple countries and languages required significant time and resources, making it difficult to scale quickly.

Our Approach

1. Built a strong foundation before scaling Before launching campaigns, we focused on understanding each market. We studied customer behavior, researched competitors, and established proper tracking to ensure every decision was backed by data. 2. Created a market-specific strategy Instead of using one message for everyone, we identified different customer segments and planned messaging around their specific needs. We also used continuous feedback from local teams to refine our strategy over time.