Problem Statement
No Proper Tracking — There was no clear visibility into which platforms, creatives, or audiences were actually generating account openings. Multiple Markets to Manage — Campaigns were running across 7 countries, each with different languages, competitors, customer behaviors, and market conditions. No Clear Market Positioning — There was no structured strategy to position the client against local and international competitors in each country. Messaging Was Too Generic — The campaigns relied on broad discount-focused messaging and didn't address the specific needs of importers, exporters, or growing businesses. Creative Production Was Slow — Creating high-quality creatives for multiple countries and languages required significant time and resources, making it difficult to scale quickly.
Our Approach
1. Built a strong foundation before scaling Before launching campaigns, we focused on understanding each market. We studied customer behavior, researched competitors, and established proper tracking to ensure every decision was backed by data. 2. Created a market-specific strategy Instead of using one message for everyone, we identified different customer segments and planned messaging around their specific needs. We also used continuous feedback from local teams to refine our strategy over time.
Market Analysis
Built ideal customer personas using AI — analyzed market trends, user behavior, and historical data to identify the right audience segments per country.
Competitive Analysis
Used In house Market Analyser tool for competitive analysis - understood what competitors were offering and positioned the client's go-to-market plan accordingly
End-to-End Tracking
Set up end-to-end tracking — proper measurement foundations across all channels so campaigns could optimize on real conversion signals
Generative AI Creatives
Produced 80+ on-brand creatives using Generative AI — in record time, across multiple languages, CTAs, and audience variations
A/B Testing
Ran sequential A/B testing on ad copy by evolving messaging strategies across multiple phases: Phase 1: Generic discount-focused messaging Phase 2: Import/export-focused messaging, which improved CTR Phase 3: Asia expansion and account-opening-focused messaging, which helped improve lead quality and reduce cost per lead
High-Intent Campaigns
Built a high-intent Google Search campaign structure with tailored messaging across 6+ keyword categories identified through continuous testing, resulting in stronger user engagement, improved lead quality, and more efficient conversions.
Feedback Loop
Continuous country team feedback loop helped us understand lead quality and adjust targeting and messaging based on real market insights.
Creative Testing
Winning creatives identified and scaled — tested multiple visual assets across time periods, dropped what didn't work, doubled down on what did
Results
Successfully increased Digital Account Openings across the MENA region